If you’re a marketer and haven’t built a Squidoo lens, you’re definitely leaving money on the table. Creating a Squidoo lens is free, fast, fun and unbelievably simple, so create yours today and begin realizing the incredible profit potential of a Squidoo lens.
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Thousands of marketers have realized the incredible profit-generating benefits of Squidoo. The time to capitalize on this relatively new Web 2.0 marketing opportunity is definitely now. As Squidoo’s popularity continues to grow, the availability of niche keyword lens titles will diminish. As of this writing, there are still highly profitable niche keywords available to use as niche lens titles.
If your desire is to make a profit with your Squidoo lenses, there are several important steps you need to implement to ensure success.
1. Perform serious keyword research for your lens. This must be your first step. The keywords in the title of your Squidoo lens are just as important as the title of any website. Use a good keyword tool such as Overture or even Good Keywords to search for keywords that are searched between 2000 and 50,000 times per month. Although Squidoo is doing quite well in the search engines, I wouldn’t be over-zealous and use keywords that are searched for over 50,000 times per month. Squidoo allows you to submit up to 20 tags, so you should use all 20 tags and be sure to use 3-4 keyword phrases to make up each keyword. They seem to work better with Squidoo.
2. Provide useful content on your Squidoo lenses such as articles and product reviews. This will increase your lenses’ popularity with consumers and with the search engines. Also, don?t flood your lens with lots of affiliate links as this could be viewed as spamming by the Squidoo staff and may get your lens deleted. One to three affiliate links is plenty. You will also need to use at least three additional modules. I recommend using the Ebay, Amazon and RSS modules. RSS feeds will provide fresh content to your lens which is always appealing to the search engines. Be sure the RSS feed you use is relative and updated often.
3. Find quality incoming links to your Squidoo lens. This is very important to your rankings in the search engines. The sites which link to your Squidoo lens should have a page rank of 4 or higher. Incoming links that work well with Squidoo are social bookmarking sites, classified ad sites like Craigslist and social networking sites like YouTube and MySpace. Be sure to follow these websites’ guidelines. It’s also a good idea to place a link to your Squidoo site on your blog.